10. Nurture Your Database
We’ll save you some time (and money) learning this lesson: the best leads aren’t the ones you can buy online. Instead, leads that come from word of mouth marketing – usually the clients who you’ve already developed meaningful relationships with. That’s why it’s important to nurture these relationships. They will generate repeat and referral business.
To attract more leads on the internet, the most successful agents constantly spend time adding valuable content to their site and continually measure the results of their efforts. Successful real estate professionals know how much value an engaging, informative site provides their business.
If you want to specifically target your leads, you need to organize them into a contact list. This can be accomplished without using expensive customer relationship management software. Instead, you can use free alternatives like Google Sheets or even keep your database in a free Mailchimp account.