Secrets of Successful Real Estate Agents

2. Set Goals

Measuring success requires setting goals, working towards them, and tracking progress. A common trait among successful real estate agents is that they’re always setting goals – daily, weekly, monthly, and yearly. Setting a series of attainable short-term goals helps you slowly but continually grow your business and reach long-term goals over time.

4. Set Realistic Expectations

Unlike a conventional job where you make the same wage or salary week in and week out, being a real estate agent takes time and hard work to pay off. Don’t expect to start making a profit in your first week of being a real estate agent – it doesn’t work that way. The area you live in is a huge factor of how successful you can be. For example, California has more million dollar agents per capita than any other state.

6. Work Well with Others

Don’t treat your colleagues like competition. It pays to be helpful when dealing with another agent. Believe it or not, some agents avoid showing property because of the listing agent. You want to be the agent that others look forward to working with. If you’re professional, fun to work with, and fair, you will always have agents who will want to work with you. Communication and professionalism are essential.

8. Stay Motivated

In order to be successful in real estate you need to commit to it. It’s estimated that 87% of new real estate agents fail in their first 5 years. This is usually due to a lack of understanding of what’s involved and the amount of dedication required.

It takes a special type of person to succeed in any business. As a real estate agent you need to be prepared to deal with the struggle of a fluctuating market and difficult clients.

While some people are naturally driven to accomplish their goals, others need a bit of help to stay focused and motivated. A positive mindset will help you focus on your goals and get excited about your business.

10. Nurture Your Database

We’ll save you some time (and money) learning this lesson: the best leads aren’t the ones you can buy online. Instead, leads that come from word of mouth marketing – usually the clients who you’ve already developed meaningful relationships with. That’s why it’s important to nurture these relationships. They will generate repeat and referral business.

To attract more leads on the internet, the most successful agents constantly spend time adding valuable content to their site and continually measure the results of their efforts. Successful real estate professionals know how much value an engaging, informative site provides their business.

If you want to specifically target your leads, you need to organize them into a contact list. This can be accomplished without using expensive customer relationship management software. Instead, you can use free alternatives like Google Sheets or even keep your database in a free Mailchimp account.